Project challenge
Employer: IBM
We were tasked to create a tool that defends against cyber attacks for customers in industries like health, finance, and IT.
Project role
I conducted 8 concept tests validating use cases. I also architected and usability tested the 50+ screen prototype.
Collaborators: Product managers, engineers, designers, business partners, and administrators
Process highlights
Ideation
We have an idea worth testing based on market and strategic data, what should we do?
Concept testing
How can we test narrative variations of our idea with the appropriate fidelity?
Resonance and usability testing
Does our concept meet all user needs and challenges, and function in the way they need it to?
Experience road mapping
We’ve validated the concept and leadership is bought in. What is the road to developing the product?
Research tactics: Narrative concept testing, Prototype concept testing, Co-design, Usability testing
Design tactics: User flow diagramming, Lo-fi & hi-fi designing, User flow prototyping, Experience road mapping
Sample contributions
Value delivered
We developed the IBM Safeguarded Copy for FlashSystems tool which saves our clients millions of dollars in potential lost revenue due to cyber-attacks and earned IBM three billion dollars.
Featured in Forbes, ZDNet, and Techradar
Personal takeaways
Selecting the right concept fidelity for research testing is essential to extract relevant, meaningful insights.
Including product managers & developers in the research & design process helps produce balanced solutions and turns them into UX champions.
Ideating a brand new experience is difficult; Creative flexibility and impartial stakeholder critiques breed boundary-pushing solutions.